Letter from the Founder

For over a decade, I’ve traveled more than 2,000 miles to make birthday cakes for my niece, then her brother, and now the baby sister. A tradition born without a plan.

In that time, I also owned three small businesses across three states. Time was never on my side, but perspective and priorities always were. Despite exhaustion, I found just enough to catch a flight and create memories with the people I adore.

In those late nights—after a 4-hour flight and 2-hour time change—I find renewal. The soft kitchen light, the hum of a mixer, mixing a full rainbow from primary colors—it all makes sense. There’s peace in the process. In those swirls of butter, I rediscover the beauty of simplicity.

The sense of belonging in a sentimental space evokes happy memories meant to be shared. There’s no standard to meet; watching nostalgia come to life is a true gift. It’s here, in this sacred space, that SMöR Bake Standard was born.

What started as a solo journey focused on connection has grown into something more. After a year of reflection, I realized slowing down and keeping things small, local, and personal was the perfect fit.

So, as of 2025, SMöR is merging two professional backgrounds into one shared vision. As a husband-and-wife team, we’re building something special, grounded in our values and the joy of simplicity.

Keep Celebrating,
Carly & Cole